Artist Statement

Creative Director & Founder, Jen White

CURIOSITY

I have been questioning conventional beauty norms for close to two decades. My work began in the late 90's during a year long study abroad in Rome. As a budding photographer I spent much of the years time photographing myself in order to understand how the exterior world perceived me. These images juxtaposed with clippings from magazines and photographs depicting contemporary and historical beauty icons litter the pages of my sketch book.

I was frustrated by the way media manipulated our understanding of beauty and at the same time was exploring how I defined beauty for myself. Was it clothing that made me beautiful, or was it my body? Did makeup enhance my features, or was I really beautiful. I honestly didn't know.

ROMANTICISM

POST-ITALY

The year after returning from Rome I met my husband. Our relationship allowed me to see that exterior facades decorated in fancy clothes and masked behind layers of makeup is not where our true beauty lies. Instead it comes from within. Beauty is in our minds, in how we choose to live our lives, and is completely individual.

Beauty is Balance

Motherhood

Motherhood deepened my commitment to internal beauty. Like many expecting mothers, I dedicated myself to eating well and nourishing my body with regular exercise and activity. I began to recognize the power of my body and trust the natural world. I eliminated chemical products from our lives and simplified our dependance on commercially produced products by making my own cleaning agents and cosmetics.

MAKE IT REAL

LEARNING

At the same time, I realized that I am not super mom. I can't cook homemade meals every night, run a business, and be hyper conscious about what products we include in our lives. I needed balance, time with friends, and also time for myself. I needed to be real.

For me, this meant returning to my artistic pursuits and continuing the work I had started in my twenties with the maturity and experience only life can give you. I created One Over One as an homage to beauty, ritual, and celebration of womanhood in our own image.

Testimonials

Adriana
“As someone with very sensitive skin, this is makeup I can love. Base Glow gives me a beautiful allover shimmer, and the addition of Duotone and Lip Oil help me to look put together while not overly made up. After years of struggling to find a line that would let me achieve this without causing irritation and breakouts I'm very happy to have found 1/1.”

Adriana

Testimonials

Sharon
“Just what I've been looking for my whole life. I'm a busy working mom who still wants to look professional and fresh without using products made with harsh chemicals that require a user manual to apply. A dab of base glow on my cheek bones and my favorite Naples Nude lip oil gives me that healthy rested look. I can multitask without compromise. ”

Sharon

Testimonials

Ciara
“I use to wear medium to full coverage foundation due to my uneven skin tone, but Base Glow makes my skin look flawless, even with it’s sheer coverage. I’m in love with the glowy, dewy look throughout the whole collection. I’ve worn it to the gym, at home, and out with my friends and it looked incredible on every occasion!”

Ciara

Testimonials

Sarah
“These products are my go-to for the beach or a beautiful, five minute face! Perfect for the girl on the go.

Sarah

Testimonials

Mona
Sheer light face glow makes me look luminous In a subtle way. It has a cool feeling when I first apply it and makes me look like me, only better! I have also mixed with my makeup when I want more coverage it gives my skin a radiant finish.

Mona