Artist Statement

Creative Director & Founder, Jen White

CURIOSITY

I have been questioning conventional beauty norms for close to two decades. My work began in the late 90's during a year long study abroad in Rome. As a budding photographer I spent much of the years time photographing myself in order to understand how the exterior world perceived me. These images juxtaposed with clippings from magazines and photographs depicting contemporary and historical beauty icons litter the pages of my sketch book.

I was frustrated by the way media manipulated our understanding of beauty and at the same time was exploring how I defined beauty for myself. Was it clothing that made me beautiful, or was it my body? Did makeup enhance my features, or was I really beautiful. I honestly didn't know.

ROMANTICISM

POST-ITALY

The year after returning from Rome I met my husband. Our relationship allowed me to see that exterior facades decorated in fancy clothes and masked behind layers of makeup is not where our true beauty lies. Instead it comes from within. Beauty is in our minds, in how we choose to live our lives, and is completely individual.

Beauty is Balance

Motherhood

Motherhood deepened my commitment to internal beauty. Like many expecting mothers, I dedicated myself to eating well and nourishing my body with regular exercise and activity. I began to recognize the power of my body and trust the natural world. I eliminated chemical products from our lives and simplified our dependance on commercially produced products by making my own cleaning agents and cosmetics.

MAKE IT REAL

LEARNING

At the same time, I realized that I am not super mom. I can't cook homemade meals every night, run a business, and be hyper conscious about what products we include in our lives. I needed balance, time with friends, and also time for myself. I needed to be real.

For me, this meant returning to my artistic pursuits and continuing the work I had started in my twenties with the maturity and experience only life can give you. I created One Over One as an homage to beauty, ritual, and celebration of womanhood in our own image.

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